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Data ownership

Data ownership

Your domain, your customers, your data — never sold, never mixed into a marketplace.

At a glance

Plan: All plans
Last updated: September 2, 2026

What this covers

Whose data this is, where it lives, and what happens to it when you downgrade, pause or leave.

How it works in ELVPro

Your storefront, your address

Each yard runs on its own subdomain or its own domain. Buyers land on your shop, not on a marketplace page where a competitor's listing sits next to yours.

Your customers stay yours

Accounts, order history, enquiries and marketing consents belong to your yard. ELVPro does not market to them, does not resell them, and does not use them to build a competing marketplace.

No mixing between yards

Every record is bound to the yard that owns it, and every query is scoped to that yard by the framework rather than by discipline.

Export whenever you want

Catalogue, orders and customers export from the interface; the GDPR tooling covers anything a data subject asks for.

Downgrades hide, they never delete

Dropping a plan, letting a trial lapse or missing a payment puts the features above your plan out of reach — the data behind them is untouched, and returns the moment you upgrade.

Leaving is deliberate, and reversible until the end

Deleting a yard is requested by you, approved, then held through a grace period; only afterwards is the data anonymised, archived and purged. A hard reset produces a full backup archive first.

Hosted in the EU

The platform runs on servers in Germany.

When it happens

When this runs, and what it does
When	What happens
Continuously	yard scoping, on every read and every write.
On a plan change	features gate; data does not.
On a deletion request	approval, then a grace window, then anonymise, archive and purge, in that order.
Before a reset	the backup archive is produced first, not afterwards.

Why it matters

The usual arrangement in this industry is that the platform owns the audience and rents it back to you. ELVPro is sold as software for your business, not as a channel that owns your customers — which only means something if your data is portable on the way out and is never quietly used against you while you stay.

Questions about security or compliance?

We will gladly walk you through how ELVPro handles your data — or fill in your compliance questionnaire.

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